Cultural Diversity In Television Narratives
Keywords:
Citizen, Consumer, Cultural studies, Media Performance, Nation, TelevisionAbstract
This work argues that the current state of television within cultural studies in Uganda is marked by considerable areas
of theoretical and political uncertainty. The spread of deregulatory and privatizing public policies in relation to
television, and the disarticulation of television from the idea of the national community and from the role of the citizen,
have posed new problems for theorizing the relation between television and its audiences. In this article the author
surveys a number of key areas including: the relation between television, the nation and the state; television and the
citizen/consumer, television content and performance, and the likely future(s) of television.