Globalization And Its Effects On Nigerian Culture

Abstract

This study critically examined the impact of globalization on Nigerian culture, considering the multifaceted dimensions of Globalization and the intricate interplay between global forces and local traditions. Globalization, characterized by increased interconnectedness and interdependence among nations, has both facilitated the dissemination of Nigerian culture to a global audience and posed challenges to its preservation and authenticity. Through advancements in technology, communication, and trade, Nigerian culture has become more visible on the global stage, leading to economic opportunities for Nigerian artists and entrepreneurs. However, the dominance of Western cultural values and the commodification of culture for commercial gain have contributed to the erosion of traditional Nigerian norms and identities, particularly among the younger generation. Additionally, globalization-driven economic policies have exposed local cultural industries to competition from multinational corporations, threatening the sustainability of indigenous practices. Despite these challenges, efforts to promote cultural preservation and revitalization are underway, emphasizing the importance of cultural education, empowerment of local industries, leveraging technology for cultural promotion, and fostering intercultural dialogue and collaboration. By adopting a balanced approach that embraces cultural diversity and promotes inclusivity, Nigeria can navigate the complexities of globalization while preserving the richness and diversity of its cultural identity for future generations.